What Is the Goal of Integrated Marketing Communication (IMC)

question 311

Multiple Choice

What is the goal of integrated marketing communication (IMC) ?

• A) to find the most effective promotional vehicle and focus all efforts on it
• B) to minimize the amount of money spent to provide a given number of promotional messages to potential customers
• C) to create a variety of independent messages about a product
• D) to provide a unified impression about the product

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Definitions:

Measurement

The process of quantifying the characteristics of phenomena observed, usually by assigning numbers in a valid and reliable way.

Gender

The range of characteristics differentiating and categorizing males and females, and can reflect one's personal sense of identity based on societal norms.

Male

Refers to the sex that is biologically defined by the presence of XY chromosomes in humans and many other species.

Data Set

A collection of data points or values that have been gathered through observation or experimentation.