Why Did the DeBeers Advertising Strategy That Was So Successful

question 75

Multiple Choice

Why did the DeBeers advertising strategy that was so successful in the West fail in Japan?

• A) because advertising a luxury product in Japan would diminish its prestige
• B) because they priced the product incorrectly
• C) because they didn't do enough research
• D) because the product was available in too many outlets, which diminishes its prestige

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