Which Advertising Medium Would Be Most Appealing to Someone Who

question 309

Multiple Choice

Which advertising medium would be most appealing to someone who has a very limited advertising budget?

• A) magazines
• B) broadcast television
• C) radio
• D) direct mail

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Definitions:

Misleading Information

False or inaccurate information that is presented to deceive or misguide.

Representative

An individual elected to act and speak on behalf of others, typically in a legislative body.

Demographic Traits

Characteristics used to describe and categorize populations, such as age, gender, ethnicity, and income.

Literary Digest

A general interest magazine published in the United States in the early 20th century, known for its polls, including the famously erroneous prediction of the 1936 presidential election.