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Direct Mail Can Be Highly Targeted, Whether It Is in Print

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Essay

Direct mail can be highly targeted, whether it is in print or online. Still, direct mail marketers face challenges. What are some of the challenges that direct mail marketers face when trying to get consumers to open the mail (online or offline)?


Definitions:

Neutralization

A chemical reaction in which an acid and a base react quantitatively to form water and a salt.

Reduction-Oxidation

A chemical reaction in which the oxidation states of atoms are changed, typically involving the transfer of electrons.

KOH

KOH, potassium hydroxide, is a strong alkali used in industry and as a reagent in the laboratory, especially in saponification reactions.

Lithium Hydroxide

A chemical compound with the formula LiOH, used primarily as a precursor in the production of lithium greases and batteries.

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