Which of the Following Is Necessary for Successful Product Differentiation

question 237

Multiple Choice

Which of the following is necessary for successful product differentiation?

• A) Differences must be real rather than merely perceived.
• B) The product must have both higher quality and lower cost than those of the competition.
• C) The product not only must be different from those of competitors, it also must be better.
• D) Marketers must put most of their efforts into developing an appropriate brand name.

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Definitions:

Temper

An individual's characteristic mood or emotional state, which can influence their behavior and reactions.

Executive

Pertains to the branch of a government or organization responsible for putting decisions or policies into effect, or referring to the higher-level administrative or managerial functions in a business.

Type B

Personality type characterized by a more relaxed, non-urgent approach to life, and less prone to stress compared to Type A personalities.

Achievement Oriented

A personality trait characterized by a constant pursuit of success and accomplishments through hard work and determination.