In Which Phase of the Product Development Process Are Ideas

question 14

Multiple Choice

In which phase of the product development process are ideas eliminated that do not meet the company's mission or that are too expensive to develop?

• A) idea generation
• B) idea screening
• C) analysis
• D) development

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Definitions:

Short-Term versus Long-Term

This refers to the comparison between actions, strategies, or investments focusing on immediate outcomes and those planned for or affecting the future over an extended period.

Pragmatic Expectations

Refers to realistic and practical anticipations based on current knowledge and circumstances.

Realism

A philosophical approach or artistic movement emphasizing the accurate, detailed, unembellished depiction of nature or contemporary life.

Congruence

The degree to which things agree, match, or are in harmony with each other.