Although Technology Can Help Marketers Reach Larger Target Markets, It

question 64

Multiple Choice

Although technology can help marketers reach larger target markets, it also presents new challenges like which of the following?

• A) store owners who do not display promotional material on time
• B) consumers wanting more information than is available
• C) consumers who move around too much
• D) technology-savvy consumers who can control whether the message is received

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Definitions:

High Uncertainty

A situation or environment where there is a lack of predictability or knowledge about future outcomes.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone and is used to generate a broad range of ideas.

Problem Seeker

An individual or tool that identifies issues or challenges in a given context, often the first step in problem-solving processes.

Anticipates

The act of expecting or predicting future events or needs before they actually occur, often allowing for proactive measures to be taken.