DeBeers, the Diamond Distributor, Ran Ads in Japan Using a Marketing

question 283

Multiple Choice

DeBeers, the diamond distributor, ran ads in Japan using a marketing strategy that had proved popular in the West. What was the result?

• A) It was extremely effective, demonstrating that Japanese culture is becoming more "Westernized."
• B) It led to a government reprimand for inappropriate advertising.
• C) It was ineffective, because the ad showed Japanese women responding in unrealistic ways when their husbands gave them diamonds.
• D) It was extremely effective, despite the fact that it had to overcome initial resistance from Japanese diamond merchants.

---

Definitions:

Two-Track Mind

The concept of the mind simultaneously processing information on two different levels; conscious and unconscious.

Implicit Memory

Memory that influences thoughts and behaviors without conscious awareness, such as skills or habits.

Explicit Memory

A type of long-term memory involving the conscious recollection of factual information, previous experiences, and concepts.

Massed Practice

A method of learning that involves studying material intensively over a short period of time without taking breaks.