Define the Terms Branding and Brand Equity, and Explain Their

question 217

Essay

Define the terms branding and brand equity, and explain their importance to today's businesses.

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Definitions:

Referent Power

A form of influence based on the charismatic appeal or personal attraction one has over others.

Expert Power

Expert power is the influence one possesses due to their high level of skills, knowledge, or expertise in a particular area, which can impact others' behavior or decisions.

Trustworthy

describes the quality of being reliable, honest, and able to be trusted.

Technical Skills

Specific abilities and knowledge related to particular areas of expertise or technology necessary for proficient performance in a job or task.