What Is a Channel of Distribution

question 7

Multiple Choice

What is a channel of distribution?

• A) all of the organizations that physically handle products as they move from producer to consumer
• B) agents and brokers who take title to a specific product, thus providing ownership utility
• C) all of the media and resources used to promote products to their ultimate consumers, including advertising media and people involved in personal selling and public relations
• D) the network of organizations and processes that links producers to consumers

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Definitions:

Confidence Interval

A variety of values obtained from sample data that probably encompasses the value of an unspecified population characteristic.

Margin of Error

An expression of the amount of random sampling error in a survey’s results.

Test Statistic

A calculated value used in statistical testing to determine if the null hypothesis can be rejected.

Distribution

A mathematical description of observed or theoretical frequencies of occurrence of different possible outcomes in a dataset.