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Which of the Following Is a Problem Associated with Equity

question 142

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Which of the following is a problem associated with equity theory?


Definitions:

Convert Communicators

People perceived as credible sources because they are arguing against their own previously held attitudes and behaviors.

Credibility

The quality or power of inspiring belief; the degree to which a source or message is considered trustworthy and reliable.

Advertising Wear Out

The decline in audience response as a result of repeated exposure to the same advertisement over time.

Simple Repetition

The process of repeating something multiple times in order to learn or memorize it, often used as a basic study or advertising technique.

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