What Type of Departmentalization Divides Groups Based on the Kinds

question 71

Multiple Choice

What type of departmentalization divides groups based on the kinds of customers a company serves, which helps companies focus on specific needs of customer groups?

• A) product departmentalization
• B) geographical departmentalization
• C) customer departmentalization
• D) functional departmentalization

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Definitions:

Direct Marketing

A type of advertising strategy that involves communicating directly with targeted customers through various channels to promote products or services.

Marketing Strategies

Approaches adopted by a company to attract customers, influence their preferences, and maintain customer loyalty towards their product or service.

Personal Selling

A sales approach where individuals promote products or services through direct communication with potential buyers.

Customer Output-Unit-Level Costs

The costs associated with producing a single unit of product or service that is directly attributed to fulfilling customer demands.