Which of the Following Is an Internet Marketing Strategy That

question 57

Multiple Choice

Which of the following is an Internet marketing strategy that attempts to involve customers and others not employed by the seller in activities that promote a product?

• A) E-tailing
• B) backdoor marketing
• C) viral marketing
• D) multilevel marketing

---

Definitions:

Marginal Cost

Marginal cost refers to the variation in total production expenses when there is an increase of one unit in the quantity produced.

Marginal Revenue

The change in total revenue that results from the sale of 1 additional unit of a firm’s product; equal to the change in total revenue divided by the change in the quantity of the product sold.

Mutual Interdependence

A situation in economics where the actions and decisions of one firm directly influence, and are influenced by, the actions and decisions of other firms within the same market.

Oligopolistic Industries

Oligopolistic industries are characterized by a market structure in which a small number of firms have large control over market share, leading to limited competition and significant influence over prices and products.