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The Design of Servicescapes Centres on Three Types of Factors

question 148

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The design of servicescapes centres on three types of factors: ambience; type of customers; and signs, symbols, and artifacts.


Definitions:

Brazilian Worker

An individual employed in Brazil, facing economic, social, and labor market conditions unique to the country, including various labor laws and economic challenges.

Hot Dogs

A grilled or steamed sausage served in the slit of a partially sliced bun.

Foreign Competition

Competition that domestic companies face from companies located in other countries, affecting local markets and pricing.

Multinational Corporations

Large companies that operate in several countries, often with significant production or service facilities outside their country of origin.

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