A Recent Television Ad Campaign by Steak 'N Shake Shows

question 119

Essay

A recent television ad campaign by Steak 'n Shake shows two different ways to make a milkshake. The fast food way involves pulling a lever to dispense pre-mixed "milkshake" directly from a machine into a paper cup. The Steak 'n Shake way involves hand-dipping premium ice cream into a large glass, pouring fresh milk, adding a thick, rich-looking chocolate syrup, mixing the ingredients, and then topping it all off with whipped cream and a cherry. Which goal does Steak 'n Shake emphasize: efficiency or effectiveness? Explain.

Comprehend the nature and stages of business growth.

Identify the roles and duties of managers in a growing business.

Understand the transition of small businesses to professional management including delegation.

Recognize the need for and attributes of planning and managing growth in a professionally managed small business.

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Definitions:

Public Behavior

relates to how individuals act and interact in social settings and public places, governed by societal norms and etiquette.

Compliance

The act of conforming to a request or demand, often from a figure of authority.

Compliance Tactics

Strategies used to persuade or influence others to agree with or obey a request or command.

Free Samples

Small quantities of a product given at no charge, allowing consumers to try before making a purchase decision.