The Design of Servicescapes Centres on Three Types of Factors

question 48

Essay

The design of servicescapes centres on three types of factors: ambience; functionality; and signs, symbols, and artifacts. Define servicescape and describe the three factors and provide examples.

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Definitions:

Tech-Savvy

Being knowledgeable about and proficient with modern technology, digital devices, and software.

Technophobic

Characterized by a fear or aversion to technology, particularly new or advanced digital devices and systems, often resulting in reluctance or refusal to use them.

Information Organizing

The process of systematically arranging data or details in a coherent and structured format for easy access and understanding.

Junior High School

An educational institution for students typically in grades 7-9, serving as a bridge between elementary school and high school.