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The Design of Servicescapes Centres on Three Types of Factors

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The design of servicescapes centres on three types of factors: ambience; functionality; and signs, symbols, and artifacts. Define servicescape and describe the three factors and provide examples.


Definitions:

Style of Shirt

The specific design, cut, or fashion that characterizes a shirt, which can vary in terms of collar type, sleeve length, material, and other features.

Negative Reinforcement

A form of operant conditioning that occurs when a response is strengthened as a result of stopping or avoiding a negative outcome.

Body Mass Index

A measure calculated from a person's weight and height, used as an indicator of obesity or underweight.

Arm Span

The length from one's left fingertip to their right fingertip when arms are stretched out horizontally, often used in anthropometric measurements.

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