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The needs of the audience are a priority in business writing, regardless of the tool used to deliver the message.
Freud's Psychoanalytic Theory
A theory developed by Sigmund Freud that emphasizes the importance of unconscious processes in shaping behavior, personality, and psychological disorders.
Penis Envy
A concept in Freudian psychoanalysis referring to a supposed sense of envy a female might feel towards males, related to the possession of a penis.
Superego
In Freudian psychoanalysis, the part of the personality responsible for moral standards and self-criticism, acting as the counter to the id.
Ego
In psychology, a component of Sigmund Freud's theory of personality, the ego operates based on the reality principle, balancing the desires of the id and the moral constraints of the superego.
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