In Late 2007, Boeing Announced That Its 787 Dreamliner, Scheduled

question 113

Multiple Choice

In late 2007, Boeing announced that its 787 Dreamliner, scheduled to be delivered to several airlines by early 2008, would be delayed due to problems at various critical points in the project. The project director wants to distribute a detailed memo to all members of the project team outlining how to correct each of these problems. How can the director convey the memo's key points more effectively?

• A) by using the passive voice
• B) by including headings to identify each major section of the memo
• C) by keeping the memo concise; ideally the length should be no more than one page
• D) by avoiding the use of bulleted lists

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Definitions:

Strategic Planning

Strategic planning is the process of defining an organization's direction and making decisions on allocating its resources to pursue this direction.

Marketing Implementation

The method by which marketing strategies and plans are implemented to achieve strategic marketing goals.

Functional Plans

Detailed strategies developed for specific areas within an organization (e.g., marketing, finance, HR) to achieve overall strategic objectives.