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Critiques of the behavioral approach argue that
Advertising
A form of communication aimed at persuading an audience to purchase or take some action upon products, ideas, or services.
Imc Efforts
Initiatives and activities aimed at utilizing integrated marketing communications to ensure a consistent message across all marketing channels.
Clutter Of Messages
Refers to the overwhelming amount of marketing messages that consumers are exposed to daily, making it difficult for individual messages to stand out.
Internet-Based Technologies
Digital tools and platforms that operate over the internet, supporting various activities such as communication, data storage, and content sharing.
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