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The responsibility of the Casa de Contratación was to
Source Effects
The influence that the perceivable characteristics of a message source have on the recipient's acceptance or rejection of the message.
Efficacy
The ability to produce a desired or intended result, often used in the context of the effectiveness of drugs, treatments, or methodologies.
Cognitive Dissonance
A mental struggle caused by holding conflicting beliefs and attitudes at the same time.
Leon Festinger
A social psychologist known for developing the theory of cognitive dissonance.
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