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According to Marx, historical change comes about primarily because of
Multibranding
A strategy where a company markets multiple brands within the same product category, catering to different consumer segments.
Private Branding
A strategy where products are manufactured and sold under the retailer's brand name, rather than the producer's brand.
Mixed Branding
Refers to a marketing strategy where a company uses multiple brand names for its products or services, catering to different market segments or product lines.
Brand Licensing
A legal agreement where a brand owner permits another party to use its brand, logo, or product names in exchange for a fee or royalty.
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