Examlex
Given a choice between Jane, a 50-something internal candidate, and Jenny, a 20-something internal candidate, Joe selected Jane. Joe would probably say it was because ________.
Hobbyists
Individuals who engage in a pursuit or interest in their leisure time for pleasure rather than as a main occupation.
Pew Research Center
A nonpartisan American think tank based in Washington, D.C., that provides information on social issues, public opinion, and demographic trends shaping the United States and the world.
Professional Groups
Organizations or communities formed around common professional interests, facilitating networking, information exchange, and development within a specific field.
Forrester's Social Technographics Model
A framework categorizing how consumers engage with technology and social media, from content creators to passive viewers.
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