Launching an On-Line Yoga Studio (Scenario)

question 118

Multiple Choice

Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin—not to mention experiencing both the normal excitement and fear of launching a new enterprise.
-Deborah's idea for offering yoga classes through a new medium is grounded in a common source of new ventures in many industries.When an innovation comes along that breaks down an old way of doing something,this is referred to as ________.

• A)creative innovation
• B)social entrepreneurship
• C)social innovation
• D)creative destruction

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Definitions:

Short-Term Returns

Profits or gains expected or realized over a brief period, usually less than a year.

Tax-holiday

A temporary reduction or elimination of a tax by the government to encourage investment or stimulate consumer spending.

Transnational Corporations

Large companies that operate and distribute products or services in multiple countries beyond their home base, often influencing global trade and economy.

Globalization

A political, economic, and cultural process that involves the intensification of consciousness of the world as a whole and an increased interdependence between nation-states and cultures.