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Henrik Wanted to Launch a New Business Focusing on Custom

question 66

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Henrik wanted to launch a new business focusing on custom hockey stick manufacturing-allowing semi-pro hockey players access to similar custom technology that NHL players receive.His potential financial backers kept pushing him to clarify the cost-benefit to his customers since it meant charging 15 percent to 20 percent more for an off-the-shelf hockey stick.They wanted to know his value proposition.


Definitions:

Last Name

A surname or family name used in many cultures to indicate a person's family, tribe, or community heritage.

Factory

A large building or series of buildings where goods are manufactured or assembled chiefly by machine.

Adaptability

The ability to adjust to new conditions, changes, or environments effectively.

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