A Firm That Engages in Social Actions to Meet Its

question 16

Multiple Choice

A firm that engages in social actions to meet its basic legal and economic responsibilities is taking a social ________ approach.

• A)responsiveness
• B)need
• C)responsibility
• D)obligation

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Definitions:

Evoked Set

The brands or products a person will evaluate as options for the solution of a particular consumer problem. Also known as a consideration set.

Toyota

A Japanese multinational automotive manufacturer known for its wide range of vehicles and innovations in automotive technology.

Search-engine Marketing

A digital marketing strategy used to increase a website's visibility in search engine results pages.

Sites

Locations, either physical or digital (such as websites), where activities are conducted or information can be accessed.