E-Biz Dreams (Scenario) Robert Lee Has Just Completed a Bachelor of Computer Science

question 93

Multiple Choice

E-Biz Dreams (Scenario)
Robert Lee has just completed a Bachelor of Computer Science degree at Carleton University. He now wants to begin a new Internet business selling his services as a website developer for companies in Ottawa. He estimates that within one year, if his business idea is a success, he will be employing five programmers and two analysts.
-To ensure that the objectives are clearly defined and do not leave room for interpretation,he will have to develop ________ plans.

• A)flexible
• B)specific
• C)directional
• D)strategic

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Definitions:

Consumer Surplus

The difference between the maximum price consumers are willing to pay and the price they actually pay. It is the net gain derived by the buyers of the good.

Cell-Phone Service

A service provided by telecommunications companies that enables mobile phone users to make and receive calls, texts, and use data.

Utility-Maximizing

A behavioral principle where consumers allocate their income to purchase a mix of goods and services that provides the highest overall utility.

Last Dollar

The final unit of currency spent or invested in a particular context, emphasizing its potential impact or value.