Over the Last Century,the Campbell Soup Company Has Expanded by Acquiring

question 107

Multiple Choice

Over the last century,the Campbell Soup Company has expanded by acquiring other packaged consumer food companies such as Pace,V8,Pepperidge Farms,Swanson,and Godiva Chocolatiers.Campbell was pursuing which corporate strategy?

• A)backward vertical integration
• B)forward vertical integration
• C)related diversification
• D)horizontal integration

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Definitions:

Customer Satisfaction

The measure of how well a company's products or services meet or exceed customer expectations.

Balanced Scorecard

A strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.

Report

A detailed account or statement about a specific topic, situation, or event.

Residual Income

The income that remains after subtracting all required costs of capital from the operating income.