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In a short essay,discuss the Boston Consulting Group (BCG)matrix and explain its usefulness in segmenting businesses.Include a discussion of the characteristics for each of the four categories based on the BCG matrix.
Fixed Expenses
Costs that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.
Break-Even Point
The point at which total revenues equal total costs, indicating no profit or loss.
Break-Even Point
The level of production or sales at which total revenues equal total costs, resulting in no net loss or gain.
Contribution Margin Ratio
A ratio that shows the contribution margin as a percentage of total sales, indicating how much of the revenue is available to cover fixed costs and generate profit.
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