Examlex
According to Michael Porter's competitive strategies framework,which of the following strategies seeks to offer unique products to a broad customer market?
Broad Economic Environment
Refers to the overall conditions affecting economic activity, including monetary policy, fiscal policy, and external factors like global markets.
Interest-Rate Movements
Changes in the interest rate level determined by central banks that affect borrowing costs, investment returns, and economic activity across various sectors.
Rivalry
Competition between companies in the same industry aimed at achieving higher sales, market share, and recognition by consumers.
Market Share
The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales.
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