Appliance Maker Maytag States That Its Products Are So Reliable

question 26

Multiple Choice

Appliance maker Maytag states that its products are so reliable that its customers may never need a service call.For nearly 40 years,it has promoted this claim in advertisements featuring the legendary "Lonely Maytag Repairman." Which of the following is the primary source of Maytag's competitive advantage?

• A)cost leadership
• B)differentiation
• C)focus
• D)retrenchment

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Definitions:

Broad Approach

A wide-ranging strategy that encompasses various perspectives or tactics to address a problem or achieve a goal.

Equal Pay Act

A law aimed at abolishing wage disparity based on sex by ensuring that men and women are given equal pay for equal work.

Employment Principle

Fundamental beliefs or policies guiding the recruitment, treatment, and management of employees.

Harassing Conduct

Behavior that is threatening, disturbing, or constant and creates a hostile or intimidating environment, typically in the workplace or online.