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New Citi Bank monitors the length of time customers are kept on hold when they call into the bank for information.This is an example of a(n) ________.
Marketing Research Approach
A systematic method that involves collecting and analyzing data to understand market trends, customer preferences, and product potential.
Data Mining
The process of analyzing large sets of data to discover patterns, trends, and relationships that can inform decision-making and strategic planning.
Marketing Driver
A factor or a set of factors that influences the demand for a product or service.
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