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There is a negative correlation between risk and the return investors demand.
There is a strong positive correlation between risk taken by investors and the return demanded by investors.
Monopolistic Competition
A market structure characterized by many firms selling similar but not identical products, with each having some control over its own prices.
Price Makers
Entities in a market that have the power to set prices for goods or services because they hold significant control over the market or the product.
Oligopoly
A market structure in which a small number of firms dominate the market, leading to limited competition and possibly higher prices for consumers.
Market Power
The ability of a firm or group of firms to influence or control prices and total market output.
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