Examlex
The investment bank's commission or spread:
Traffic Generation
Strategies and tactics used to attract visitors to a website or physical location.
Response Rates
The percentage of people who respond to a specific call-to-action out of the total number targeted, often used in marketing and research.
Direct Mail
A marketing strategy that involves sending physical promotional materials directly to potential customers at their homes or offices.
Marketing
The activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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