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Disability can cause even greater financial problems than death.
Market-product Grid
A matrix used to analyze market segments and product offerings, helping businesses identify opportunities for growth and development.
Product-market Segment
A specific group of customers within a broader market who share similar needs and preferences that a company targets with its products or services.
Anticipated Revenue
The expected amount of money that an organization expects to receive over a certain period, based on forecasts and historical data.
Segmentation Variable
Criteria used to divide a market into smaller, more homogenous groups of customers based on characteristics like demographics, psychographics, or behavior.
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