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Differentiation Strategy
A business approach where a company develops unique products or services to stand out from competitors in the marketplace.
Unique Products
Goods or services that offer distinct features or benefits not commonly found in similar offerings from competitors.
Persuade Customers
The process of convincing potential buyers to purchase a product or service through various techniques, including advertising, personal selling, and promotions.
Captured Value
The total value a company can capture from its product or service, often reflecting its competitive advantage.
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