What Is Customer Relationship Management (CRM)

question 130

Multiple Choice

What is customer relationship management (CRM) ?

• A)the management of information between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability
• B)the integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations
• C)a means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability
• D)information that connects the plans, methods, and tools aimed at integrating separate enterprise system

Comprehend the principles of perceptual organization and how context influences perception.

Recognize the role of schemas and top-down processing in interpreting ambiguous sensations.

Identify the influence of emotional and contextual factors on perceptual interpretations.

Explore the skepticism surrounding ESP due to the lack of scientific evidence and understand the criteria for scientific acceptance.

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Definitions:

Adrenal Cortex

The adrenal cortex is the outer layer of the adrenal glands, located above the kidneys, and it secretes hormones like cortisol, aldosterone, and androgens, playing key roles in stress response, metabolism, and blood pressure regulation.

Norepinephrine

A neurotransmitter and hormone involved in the body's fight or flight response, increasing heart rate and blood pressure.

Cortisol

A steroid hormone produced by the adrenal glands, involved in the response to stress and regulation of metabolism.

Epinephrine

A hormone and neurotransmitter also known as adrenaline; plays a key role in the fight-or-flight response by increasing heart rate and blood flow.