What Is a Form of Predictive Analytics for Marketing Campaigns

question 55

Multiple Choice

What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products?

• A)contact center
• B)web-based self-service
• C)call scripting system
• D)uplift modeling

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Definitions:

Discount Rate

In finance, it is the interest rate used to determine the present value of future cash flows. In monetary policy, it's the rate at which commercial banks borrow from the central bank.

Salvage Value

This is the estimated residual value of an asset at the end of its useful life.

Net Operating Cash Flows

Refers to the cash generated from a company's core business operations, excluding cash flows related to financing and investing activities.

Payback Period

The duration needed to recover the cost of an investment, typically measured in years or months.