Analytical CRM Provides Customer Segmentation, Which Divides a Market into Categories

question 49

True/False

Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.

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Definitions:

Intention-To-Treat

An approach in clinical trials where the analysis includes all participants exactly as they were allocated, regardless of whether they completed the treatment according to the study protocol.

Drop-Out Percentage

Drop-out percentage refers to the proportion of individuals who discontinue or leave a certain program, course, or activity before completion, often used in educational contexts.

After-School Program

Organized programs that invite youth to participate in activities outside of the traditional school day, often providing educational or recreational activities.

Causation

The act or process of causing something to happen or exist, establishing a relationship where one thing directly affects another.