What Is Customer Relationship Management (CRM)

question 130

Multiple Choice

What is customer relationship management (CRM) ?

• A)the management of information between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability
• B)the integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations
• C)a means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability
• D)information that connects the plans, methods, and tools aimed at integrating separate enterprise system

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Definitions:

Social Responsibility

The duty of entities, both individuals and organizations, to act in the best interests of society at large.

Positive Contribution

Actions or efforts by individuals or groups that have a beneficial impact on their surrounding environment or social context.

Leaders

Individuals who guide, influence, or direct others towards achieving shared goals or objectives.

Corporate Philanthropy

The act of a corporation donating resources, including money, time, or products, to charitable causes to promote the welfare of others.