What Compiles Customer Information from a Variety of Sources and Segments

question 67

Multiple Choice

What compiles customer information from a variety of sources and segments the information for different marketing campaigns?

• A)campaign management system
• B)cross-selling
• C)up-selling
• D)list generator

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Definitions:

Parol Evidence Rule

A legal principle that prevents parties in a contract dispute from presenting evidence of prior or concurrent oral agreements that would contradict the written terms of the contract.

Rent

The payment made by a tenant to a landlord for the use of a property, room, or apartment for a designated period.

Profits

The financial gain derived from a business activity after deducting expenses.

Rectification

The legal process of amending a document or agreement to reflect what the parties intended to agree upon.