What Is Selling Additional Products or Services to an Existing

question 77

Multiple Choice

What is selling additional products or services to an existing customer?

• A)cross-selling
• B)up-selling
• C)campaign management system
• D)customer service and support

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Definitions:

Incremental Cash Flow

The additional cash flow a company receives from undertaking a new project, emphasizing the difference in the company's cash flows with and without the project.

Pro Forma Statements

Financial statements that show how the actual statements would have looked on a certain date if a specific financial transaction had occurred earlier.

Stand-Alone Basis

refers to evaluating an investment or project on its own merits without considering its interaction with other investments or projects.

Fixed Costs

Invariable expenditures that remain steady irrespective of the quantity of output or sales achieved, including tenancy charges, payroll, and insurance outlays.