What Is a Form of Predictive Analytics for Marketing Campaigns

question 55

Multiple Choice

What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products?

• A)contact center
• B)web-based self-service
• C)call scripting system
• D)uplift modeling

---

Definitions:

Direct Materials

Components that are a fundamental part of the finished product, directly associated with its manufacturing process.

Total Manufacturing Costs

Total manufacturing costs include all expenses directly related to the production of goods, including raw materials, labor, and manufacturing overhead.

Compute

To calculate or solve a problem using mathematical or logical operations.

Month

A unit of time used in calendars that is approximately based on the natural period related to the motion of the moon; months vary in length but are roughly around 30 days.