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What Divides a Market into Categories That Share Similar Attributes

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What divides a market into categories that share similar attributes such as age, location, gender, habits, and so on?


Definitions:

Data Set

An aggregation of interconnected data sets, which are made up of distinct pieces, yet can be operated on as a single entity by a computer.

Positively Skewed

Positively Skewed, also known as right-skewed, describes a distribution where the tail on the right side of the histogram is longer or fatter than the left side, indicating that the mean and median are greater than the mode.

Negatively Skewed

A description of a distribution of data where the tail on the left side of the distribution is longer or fatter than the right side.

Symmetric

Describes a shape or distribution that is mirrored and evenly balanced around a central point or axis.

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