Examlex
Which of the following is not one of the five characteristics common to high-quality information?
Internal Data Sources
Sources of data that originate from within the organization, including sales records, customer databases, and financial documents.
Simple Random Sampling
A type of sampling in which everyone in the target population has an equal chance of being selected.
Internal Company Data
Information collected from within an organization, used for analysis, decision-making, and strategic planning.
Competitive Intelligence
The systematic gathering of data about strategies that direct and indirect competitors are pursuing in terms of new-product development and the marketing mix.
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