What Is the Process of Monitoring and Responding to What

question 263

Multiple Choice

What is the process of monitoring and responding to what is being said about a company, individual, product, or brand?

• A)social media monitoring
• B)social media manager
• C)social media policy
• D)anti-spam policy

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Definitions:

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.