What Is Click-Fraud

question 32

Multiple Choice

What is click-fraud?

• A)the electronic defacing of an existing website
• B)the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser
• C)a computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link
• D)an act or object that poses a danger to assets

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Definitions:

Channel Conflict

Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.

Catalog Retailers

Businesses that sell products to customers through catalogs, either printed or online, allowing customers to shop and place orders remotely.

Direct Selling

Direct selling is a retail channel that involves personal sales of products or services directly to consumers, often in their homes or at work, bypassing traditional retail locations.

Customer Journey Map

A visual or graphic representation that outlines all the interactions a customer has with a business throughout their purchasing process.