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What Is the Process of Monitoring and Responding to What

question 263

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What is the process of monitoring and responding to what is being said about a company, individual, product, or brand?


Definitions:

Quantity Demanded

The total amount of a product or service that consumers are willing and able to purchase at a given price.

Substitute Good

A product or service that consumers can use in place of another product or service, fulfilling a similar need or want.

Complementary

Referring to goods or services that enhance or add value to each other when used or consumed together.

Demand Curve

A graphical representation showing the relationship between the price of a good or service and the quantity demanded for a given period.

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