Netflix Creates a Unique Recommendation Listing for Each Customer That

question 190

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

• A)information richness
• B)mass customization
• C)personalization
• D)interactivity

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Definitions:

Extrinsic Motivation

A desire to perform an activity to achieve an external goal that activity is directed toward.

Self-efficacy

An individual's belief in their own ability to complete tasks and achieve goals.

Intrinsic Motivation

A desire to perform an activity because of the value or pleasure associated with that activity, rather than for an apparent external goal or purpose.

Drive

An internal motivational state that compels organisms to act or behave in specific ways to satisfy needs.