Which Type of Ebusiness Marketing Technique Induces Websites or Users

question 10

Multiple Choice

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

• A)cookies
• B)click-through
• C)viral marketing
• D)pop-up ad

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Definitions:

Self-efficacy

The belief in one's own ability to succeed in specific situations or accomplish a task.

Self-references

An individual's practice of relating information or situations back to oneself, often a cognitive process related to memory and identity.

Self-discrepancies

The differences between an individual's perceived actual, ideal, and ought selves, which can influence emotional states.

Self-discrepancy Theory

A theory that suggests individuals compare themselves to internal standards or the expectations of others, leading to various emotional outcomes based on perceived discrepancies.